Atención San Miguel is the largest social enterprise of the nonprofit organization La Biblioteca Pública de San Miguel de Allende. The newspaper contributes funds for La Biblioteca programs in secondary and advanced education and cultural development for the children and young adults of San Miguel de Allende in Guanajuato, Mexico.
The only bilingual weekly in San Miguel de Allende, Atención was founded in 1975 as an information sheet for the foreign community of San Miguel de Allende.
Over the years, it has evolved to become the only local print medium produced by and for the people of San Miguel. Atención San Miguel and its guide of what to do and where to go, Que Pasa, provide the most extensive coverage of news topics, cultural events and activities for this vibrant city, now noted as a World Heritage site. Initially published by volunteers of La Biblioteca, it has become the largest social enterprise of this nongovernmental organization over the years. The newspaper contributes to the library by generating funds for its educational and cultural programs for the children and youth of San Miguel. Because of its journalism and social character, Atención has become one of the most prestigious media operating at the local level.
To be a leading means of communication in the local print and digital market, with high standards and to be recognized for its content, speed, truthfulness, objectivity and great social and community sense.
To inform, influence, educate and entertain while preserving our social and community sense and satisfying the needs of our readers, clients and our publisher, La Biblioteca.
Social responsibility: to the community and the environment
Commitment: to La Biblioteca, our readers and advertisers
Objectivity: an ethical imperative to present the facts as they are
Impartiality: in every article both sides of the story will be addressed
Honesty: complete transparency with our readers and clients
Constancy: for 45 years the people’s choice
Diversity: respect and inclusion of the different voices of society
Integrity: we will not compromise the truth